sm18The portal MyLife has recently posted an interesting analysis about Pinterest for small business, as a valuable marketing and sales tool. The article is linked to Wasp Bar Code infographic, according to it, while Facebook and Twitter are focused on people, Pinterest is product oriented. Most of its users are part of a strong productive force between 24 and 44 years old, predominantly women.

In Pinterest, users are finding products, ideas and how to´s, it can be even more powerful if used as a portfolio and advertising wrap together. An additional advantage is that businesses can call to action through imagery, such as showing someone installing or using the product, and customers´ life style when having the product. Find out more here.