Most of the big social media platforms now support the use of Hashtags; Facebook being the latest, so businesses are being urged to pay attention and start to utilize them as well. Hashtags are prominent with big companies that have large marketing campaigns, but not as popular with smaller businesses.
Forbes reports that they have found through a survey done by RadiumOne that 58 percent of respondents use Hashtags regularly and even more utilize the hashtag from their mobile devices. Reasons for businesses to pay attention other than Hashtags currently being the “it” thing, are because they could use them for promotions, unification, conversations, targeting, and innovation. These are the workings of any good marketing campaign.
Read more to see why your business should be paying attention to #HASHTAGS