What does Applebee’s, Kitchen Aid, and Kenneth Cole all have in common? They have all been in the headlines recently for social media indiscretion. Each of these companies has had to do some damage control in their social media platforms to save face.

With social media being an integral part of everyone’s lives it is imperative for a company to react quickly when their brand’s reputation is on the line. Reacting quickly means you need to plan for the worst beforehand. How does a company prepare for impending doom to their brand’s name? By having a social media crisis management plan.

Using Social Media Monitoring for Crisis Management lays out basics of preparing for such an instance. We all do things that aren’t considered as tasteful to others at some time in our lives. Apparently companies aren’t immune to this either. If your company doesn’t have a plan, they need one. It’s better to be safe than sorry.