According to the Social Guide which measures Social Media responses to television. Taco Bell was rated as getting the most bang for its advertising buck with their  “Viva Young”commercial.  The commercial yielded 182,000 unique visits and 215,000 re tweets. The article also goes on to break down the social media stats for the Super Bowl, stating that 63% of social media conversation was focused on the game itself,21% on the Beyonce half time show and 16% on the commercials. Congratulations to Taco Bell on  money well spent!!!!

 

 

Joelle Mitchell

Advertisements