As the lights turned off, social media reactions started to show off. Oreo, Tide and Calvin Klein immediately launched simple and creative ads in their twitter accounts. Even SJU did its part. Most of them were very funny. Here are some of the best.

Apparently the blackout theme took twitter activity to its peak during the game. Even after the forced break, when 49res started to respond positively, a girl wrote: “If you are having a hard time, turn off the lights for a bit”. Showing that every topic could be useful for a spotlight in the social media platform, where everybody was on last night: Twitter, the winner of the super bowl.

By Diana Hdz