A Volkswagen commercial set to air during Sunday’s Super Bowl is being accused of racism. In the commercial a white man from Minnesota attempts to cheer up a drab office by speaking in a Jamaican accent. Volkswagen’s theme for the commercial is “Get in. Get happy”.
Opponents of the add seem to think that it is racially insensitive. One pop cultural expert said: “It made me uncomfortable” …”I found it offensive.” I ask the question, whom determines what is racist? An online poll of NBC’s Today show viewers showed that more than 93% of viewers liked the spot. Wykeham McNeil, Jamaica’s minister of tourism and entertainment states ”We view it as a compliment, people should get into their inner Jamaica and get happy.
That’s the beauty of social media; everyone has a chance to voice their opinion good, bad, or indifferent. I personally thought the commercial was entertaining; it put a smile on my face. I applaud Volkswagen for their creativity. That’s Fahrvergnügen!