Last week, it was launched the Arches of Hope Project. The initiative is a call to action to remind the HIV/ AIDS impact. In the last 31 years of its discovery, 30 million people have died and 34 million people are currently living with it.

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The goal is to reach 2.5 million people with the message. The strategy has three participation cornerstones:

  • The Exhibit: the artist Antonio Pio Saracino built three arches with blocks of different sizes. Sponsored blocks will display messages of hope written by the sponsor in a LED thicker tape. There are blocks of 140, 80 and 45 characters.
  • Jumbo Screens: with #archesofhope users can tweet a message of hope. It will be posted in Tweeter and jumbo screens located in Times Square, like this one.
  • A Petition: for those who support the idea of having a National Youth HIV/AIDS Awareness day, there is an online petition to sign. By the end of the campaign it will be sent to President Obama to request its recognition.

A creative campaign designed by non-for profit organizations. It is based in art and social media as instruments to send a powerful message of hope.

By: Diana Hdez

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