If you like to see “the numbers”, like me, you’ll appreciate Generation C: The Connected Customer by Brian Solis, which breaks down the consumer profile of Generation C (Gen Y). Interestingly,  92% of the individuals who comprise this demographic “had and online profile before the age of two!” Solis uses the Neilson report on social media to break down the activity of this group in an effort to create and understanding and urge marketers to consider this complex demographic more acutely when making strategic plans to target them.

This blog is full of what my high school AP Government Teacher would call “little known, little cared about facts,” arguably however these facts will change the world. Who knew that only 11% if a generation (any generation) would define having a lot of money as success?

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