Marketers know that women are highly influential when it comes to a myriad of consumer purchases and decision-making from health care to high heels. They are not only making the decisions for their household, they’re influencing their friends, ‘virtual friends’ and family on brands they like and don’t like. This blog in Social Media today shares some interesting statistics on just how influential women are. A ‘must read’ for anyone who manages a brand. Ask a Woman!

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