In his recent post Roger Katz reviews the remaining 2012 Presidential Candidate’s social media strategies. Not surprisingly, President Obama has the most friends, most engagement and quality conversation. Romney, Santorum  and Gingrich (assuming we are still considering Gingrich a candidate at this point) have different strategies ranging from fundraising to creating conversation. However,  none of the other candidate’s social media efforts are as far reaching to the magnitude of followers, impact and engagement as the President.  The 2008 election proved that  social media has a dramatic impact on the engagement of voters and the outcome of elections, the Republican nominee has an uphill battle before election day….some may say, improvement is needed in more areas than just social media.

Advertisements