Instagram has always been an application I wish worked across multiple cellular platforms.  Everyone I know with an IPhone is constantly putting up images on Instagram.  The number that was completely shocking to me was that Instagram has over 27+ million users!  So eventually you know that brands would somehow have to get involved and that is exactly what Burberry, Banana Republic, Nike, and a few others are now getting into.  There are really three main focuses brands can use Instagram for their products, events, and various campaigns.  Almost all of the brands using the tool have seen an increase in engagement in their social media platforms.