I’m sure at this point, I hope at this point, many of you have seen this social media campaign. If not, it’s worth watching the video. I thought it was worth sharing on this forum and given the conversation about the growing impact of social media and the creation of a sense of community, I don’t know what could be a more fitting or timely example.

This effort, independent of of opinion on the subject, could literally change the world. This truly shows that the growth social media as a relevant medium for serious conversation, change and engagement across so many platforms, cultures, demographics and psychographics.

We are witnessing the world change, here’s to not only a positive change but also to the effort.