This article provides excellent insights for companies that try to utilize social media as a way to interact and connect with their costumers. After all, the process involves much more than just setting up a Facebook page or Twitter account. When it comes to social media, numbers of followers, “likes,” comments, etc can be extremely high and in many cases overwhelming; however, not all content will be valuable. Certainly something to think about.

How to Turn Social Feedback into Valuable Business Data