Yes…another article about Pinterest! This one talks about how Whole Foods Market is a great example of how brands can utilize Pinterest, without hardcore self-promotion, and still gain brand loyalty. Pinterest is not about being an extension of a brand’s website like the article mentions, but rather a site where the lifestyle and interests of the brand are expressed. If that is done correctly, consumers will naturally flock to the website and eventually purchase products. Check it out: What Marketers Can Learn From Whole Foods’ Organic Approach to Pinterest

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