Peter Shankman was interviewed about his experience being a creator of different social medias, author and the principles of being a customer. Now that there are different types of social media outlets, people are able to get information in many ways. But the key part of staying a prominent social media network is staying relevant, having great timing, and being consistent. A network needs to stay relevant because customers disloyalty is a common problem. While one social network is trying to build its customer, there is always another on being created to mimic another network. He also shared how companies needs to listen four times as much as they talk, acknowledging their customers problems but not ignoring them. Once a company uses these networks to learn their customers makes customer service so much better.
I definitely learned a lot from his interview, he shared great knowledge.