Numbers, numbers, numbers! Once again, here they are!
When talking about an event such as the Grammys, something big and extraordinary is expected. When linking the Grammys with social media, well, the results could not be any different. No, I am not talking about Adele winning all Grammys she was nominated for. I am talking about how huge the event turned out to be across social platforms.
To be more specific, 13 million social comments! That number beat the current Super Bowl record. The article states that “the Recording Academy worked hard to address the digital, social and mobile component of this year’s show. We profiled these initiatives, which included the Grammy Live second screen experience for iPad and iPhone.” That is, there was an intense and effective preparation for that number to be reached. Making viewers a part of the event by allowing them to comment and express their opinions towards performances sure made the difference.