Nielsen Chastises Oprah Over a Twitter Plea

In this article entitled “Nielsen Chastises Oprah Over a Twitter Plea”, it spoke about the power a tweet actually had. The author Brian Stelter speaks about the situation that occurred after Oprah Winfrey sent out a tweet with Nielsen company in it. For those who are not familiar with the Nielsen Company it is method used to measure the audience information (ratings) in the television industry around the world. Although Oprah was trying to market and promote her channel (which she typically does occasionally through twitter), this time was different. It was this past Sunday where Oprah tweeted: “Every 1 who can please turn to OWN especially if u have a Neilsen box,”. Even if it was innocently done by Oprah and excepted by her fans/viewers, Nielsen felt since her channel had been struggling that she violated a policy of theirs. The next day Nielson and OWN came to an agreement, she deleted her tweet off of twitter and added a comment of “I intended no harm and apologize for the reference”.

The reason why this was such a big issue because “It is Nielsen’s policy to note attempts to single out panel members to either change their viewing habits or otherwise influence or affect their reporting,” the spokesman, Matt Anchin, said later in an e-mail.

I felt that Oprah Winfrey forgot the purpose of Nielsen Company when she posted her tweet to the Twitter Company. With her being such an educated and wise woman, either the importance of that company slipped her mind or she did it on purpose to increase her ratings. But to be a successful CEO you have to be willing to take chances and challenge yourself; I think this is exactly what Oprah did, because if no one approached this incident she would still be doing it. It’s basically testing all circumstances to see how far you can get without bringing negative thoughts or trouble into your company. But Nielsen clearly does not want anyone to think they have the upper hand, and they nipped that incident in the bud.

Tiffany Jenkins

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