Raidious is a Indianapolis based digital communication company that was in charge of the social media outreach of this past superbowl. The goal of the Super Bowl Host Committee was for Raidious to help showcase the city and to create a great experience for everyone at the game or just in the city to enjoy the festivities of the game. They created missions and goals, ways they wanted to reach them, and how they would measure success. Even though I did not know about this social media venture before hand, I went back and look at the hashtags and saw there were alot of tweets towards them on twitter.