In this article, Google Kicks Off Super Bowl XLVI with Social Blitz, author Zachary Sniderman discusses how power houses like Google and YouTube are creating micro-sites to serve as football information hubs. Consumers can check out recipes, exclusive content, and related game-day media. This is an example of how social media sites are leveraging the power of the Super Bowl to market their sites.

(blog post by Gina Ebersole)