As I was browsing through many reports about the “Big Game” last night, I came across this one from CNN.com. For me, it stood out because it included two basic components:
1) informed readers about the repercussion of the 2012 Super Bowl on social media; and
2) actually used examples of social media within the report.
I thought it was very catchy, as the writer (or blogger) was “proving his point” by linking the text to social media. He talked about the number of tweets, Facebook status updates, half time concert, best and worst commercials, and sports specialists’ reactions during the game and after the game was over.
Needless to say, the numbers are impressive. But again, not too much of a surprise there.
You may read the full article here: