Social Media is impacting everything around us, especially this past week when it came to the Super Bowl.  Social media was everywhere this week whether it was players tweeting their thoughts, brands trying to sell us on new products with crazy commercials, or annoucers letting us know what their Twitter Pages are. 

ESPN, the premier sports broadcast company was forced to change its focus, as they changed their platform of ESPN Radio to ESPN audio so they were able to “serve sports fans at any time, wherever they are, and on whatever platform they want to be served on.”   This article to me is just another example that if companies and brands are not willing to look into change, they will be left behind when it comes to consumers.