Here’s an article on the importance of personalized recommendation services to enhance consumers’ online experiences. It introduces three key factors for organizations to consider when entering the social recommendation scene: trust, taste, and time.
The ability of the user to “share” and “recommend” items is critical. The article suggests that personal recommendations (think sharing something on Facebook or Twitter) seem to be much more impactful than general comments or recommendations, and businesses should work to provide this functionality for their consumers.
(posted by Gina Ebersole)