This article called Super Bowl XLVI Gets A Social Media Command Center represents how social media is being taken to the next level to provide information to the attendees of this year’s Super Bowl.

Super Bowl XLVI host city Indianapolis has concocted a new way to deal with the madness that comes with managing the world’s biggest annual sporting event. The solution? The Super Bowl’s first-ever social media command center.

A team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms from a 2,800-square-foot space downtown. The station will open on Monday and run through Super Bowl XLVI on Feb. 5. The team will tweet directions to fans in search of parking, direct visitors to Indianapolis’s best attractions, and stand by to provide information in case of a disaster.

“Social media is just how people interact now,” said Taulbee Jackson, CEO of Raidious, the digital marketing agency that the Super Bowl’s host committee tapped to manage the communications hub. “We felt it was critical to have some horsepower behind that aspect of the Super Bowl here, versus what you might have seen from other Super Bowls.”

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(submitted by Debra Perks)

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