The portal MyLife has recently posted an interesting analysis about Pinterest for small business, as a valuable marketing and sales tool. The article is linked to Wasp Bar Code infographic, according to it, while Facebook and Twitter are focused on people, Pinterest is product oriented. Most of its users are part of a strong productive force between 24 and 44 years old, predominantly women.
In Pinterest, users are finding products, ideas and how to´s, it can be even more powerful if used as a portfolio and advertising wrap together. An additional advantage is that businesses can call to action through imagery, such as showing someone installing or using the product, and customers´ life style when having the product. Find out more here.
On Sunday, Louisville’s Kevin Ware was said to have suffered one of the most gruesome sports related injuries. Kevin broke his leg in two places while trying to block a shot. Kevin’s bone was sticking out of his leg six inches, and it was broadcasted on live television. Immediately social media was a buzz. Within minutes people posted the footage to you tube and commented via other social media networks. There were even hash tags created to extend thoughts and prayers to the injured player.
Most of the big social media platforms now support the use of Hashtags; Facebook being the latest, so businesses are being urged to pay attention and start to utilize them as well. Hashtags are prominent with big companies that have large marketing campaigns, but not as popular with smaller businesses.
Forbes reports that they have found through a survey done by RadiumOne that 58 percent of respondents use Hashtags regularly and even more utilize the hashtag from their mobile devices. Reasons for businesses to pay attention other than Hashtags currently being the “it” thing, are because they could use them for promotions, unification, conversations, targeting, and innovation. These are the workings of any good marketing campaign.
Read more to see why your business should be paying attention to #HASHTAGS