Social media guru Brian Solis says that “2012 is the year of transformation as digital Darwinism threatens rigid and traditional practices everywhere. Regardless of industry, digital Darwinism is a phenomenon when technology and society evolve faster than the ability to adapt.” In this article called Looking Beyond 2012: Trends for Leading Transformation, Solis identifies ten factors/trends for leadership in digital culture. Solis writes that 2012 “is a time when organizations will invest in change to better adapt to emerging market opportunities, to more successfully engage with customers, employees and stakeholders, rethink systems and processes, and ultimately, revive the company‚Äôs vision, mission and purpose. The result is an adaptive culture that signals an end to business as usual. Without doing so only expedites the inevitable journey towards irrelevance. For 2012 and beyond, the following trends serve as beacons for not only survival, but leadership.” To read the complete article, click here.

(submitted by Joe DeLacy)

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